Facebook Opens Messages Automatically on Pages

As we all know, Facebook makes great efforts to channel brands communication into it’s messaging platform, Messenger.

They not only invest an insane amount of resources into making Messenger better (they doubled down on Messenger this year, see my short F8 notes), but also make sure that people use it.

One of the examples is that they allow automation for messaging people that left a comment on any post of a FB Page. I wrote about the Facebook auto reply method in my first blogpost. 

Another example is that they show and emphasize readers, how well the brand responds to a potential message.

FB shows users how well the brand is responding, thus encouraging companies to answer inside Facebook’s messaging platform.

You can also earn an extra badge by answering fast and to a large number of messages.

C’mon Balint, there is nothing really new in this. Okay okay, let’s get to the new stuff

Facebook opens the chat window for you

Yesterday I came across a new test Facebook is running in order to have more users message companies on Facebook.
When I opened a Facebook page on my desktop, the messages section automatically ‘popped up’. Like a pop-up on a webpage would the chat box opened automatically after I landed on the FB page.

This popup appeared without me doing anything or having anything to do with this company before. Only loading their FB page.

Now you might note that Facebook is notorious about not liking pop-ups, to the point that they don’t even allow that in their webview.

But on the desktop and for Facebook’s interest (more time spent on the platform) they are happy to make an exception. It’s also not a real popup, to be honest.

First I didn’t know how this function works, so just messaged another page that has this, Calendy.  They answered in a timely manner (as described — see picture above).

The team was friendly and said that they did not change anything, didn’t use a chatbot and it is something that FB was most likely testing out. So sorry guys, it’s not a little hack I could share with you…

You can bet I was curious how to enable this function

To my question, if there was an increase in the messages they’ve received on FB, their answer was a definite yes. The support team noted that the influx of messages is probably partly because of the curious people, like me.

People are definitely more likely to message companies on Facebook if it is made easy for them and they get responses.

But hey, I didn’t really know them before and now I’m actively interested in their service. Our relationship has changed. They can also personally pitch me in the next 24 hours in a channel I have the most attention on.

All these little feature additions of Facebook make one important change in the user’s mind. It is normal to message brands and companies on Facebook and expect an answer. In more and more cases users will do that as it’s convenient and natural to their messaging habit.

So as a company you might think… but I gave my website and email address in the settings. Oh, well. People work differently. You must be where they are and expect you to be as well.

Now, it is still a great timing to learn and get an early advantage with Messenger marketing and chatbots. If you want to learn more, register for my webinar to learn my tips about Messenger marketing. You can also join our free Chatbot Marketing group on Facebook.

How do you like this function? Comment below.

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